Media advertising team pays great attention to advertisement marketing strategies. Our work encompasses marketing plan, creative advertisement production, advertising plan, media selection, and media buy.
Since its founding, media advertisement department has served many customers with our strength and experience. The total volume of advertising was over 40 million Yuan for 2007 and 2008 respectively. Advertising team contributed to AFC Female Player Ma Xiaoxu’s endorsement of Suzuki JIMNY as well as the sponsorship of Bayi Cycling Team & Bayi Triathlon in 2007.
Advertising team helped Suzuki China to gain the right to name Football Night TV show hosted by CCTV-5 in 2008. We also did the advertising publicity for Suzuki China in World Table Tennis Championships in 2008. Advertising department assisted Suzuki to solely sponsor Asia Four Football Match in 2008.
All these sports marketing events before Beijing Olympic Games were found to effectively improve brand awareness and sales volume, which made them the classical cases in sports marketing history. East King Cultural was awarded for the best creative sports marketing in China Sports Brands Billboard of the year 2007, sponsored by State General Administration of Sports. We were also awarded for Media Creative Cooperation for the Year 2008 by CCTV, and the title of Top 10 Advertising Agencies by Global Times.
East King Cultural always seeks the market opportunity best for the development of customers’ brands and achieves the objectives in most effective way. We strive to innovate consistently while we satisfy our customers’ demands and market demands. We will provide our customers with excellent advertisement marketing strategies by putting new concepts and new ideas into advertising. The communication effect will go beyond customers’ expectations.
Strategies
Advertising
Production
Industry Survey& Project Promotion
Advertising Planning
Print Advertisement Production
Integrated Planning for Corporate Advertisement Marketing
Our work encompasses brand strategy, brand promotion, creative advertisement, events planning, TV, print and new media buy, press release, publicity and etc. We are particularly skilled at media mix and media value-added services.
We are proficient in product, market, media and advertisement execution strategies. We also acquire an accurate understanding of broadcasting behavior and media properties. Based on the mentioned advantages, we will provide our customers with full services from advertising to media monitoring, assessment, strategies and media buy.
We advocate to integrate various marketing channels effectively but not just to spend excessively on prime time advertisement. East King Cultural not only pays great attention to display advertising, but also committed to publicity campaign by titled rights, sponsorships and etc.
