Meteorology China, TV documentary with 15 episodes

      Meteorology China, launched in March, 2007, is a TV documentary with 15 episodes to show the importance of meteorology to the nation’s economy and people’s livelihood. East King Cultural undertook the planning, filming and production of Meteorology China. The film crew traveled to 22 different places, among which are provinces, cities, autonomous regions, or municipalities directly under the Central Government and Hong Kong Special Administrative Region. Meteorology China was completed on the occasion of the 30th anniversary of reform and opening up and shown on China Weather TV from December 17 to 22, 2008. Meteorology China was issued or published as video and audio products.

CCTV China Car of the Year Awards in 2004, 2005 and 2006

      Since 2004, CCTV-2 gave its full strength to prepare for the selection of China Auto Market Annual Awards and high end TV program CCTV China Car of the Year Awards. The event aroused concerns from auto manufacturers and all parties involved in auto trade market. Their participation made the selection the most authoritative and influential event in Chinese auto market. East King Cultural was well recognized by the sponsors for its excellent performance in originality, planning and production.

Chat Room in Beijing, a talk show hosted by Shandong TV

      East King Cultural started a TV talk show Chat Room in Beijing, which was shown in prime time of Shandong TV in 2005. We invited famous crosstalk comedians like Hou Yaohua and Wu Bin who had performed on CCTV Spring Festival Gala to narrate their life stories. The show was extremely high in ratings on Shandong TV, pioneering the narrative talk show in China. Now shows of this kind are hit programs for various TV stations.
      Film & TV department worked under a heavy workload since the program was shown five times a week. However, we successfully accomplished the scheduled tasks in the year, which fully demonstrates East King Cultural’s strength in TV programming.

Video for Achievements of Intellectual Property Rights Protection, Ministry of Commerce

　　Intellectual Property Rights Protection Achievements were exhibited in Military Museum on April 16, 2006. It is first large-scale exhibition about intellectual property rights protection, fully displaying all the achievements made through improvement of intellectual property rights protection system. It also serves as an effective platform for public education as well as international cultural exchange. The video clip produced by East King Cultural attracted good publicity for its vivid description of various achievements made in intellectual property rights protection.

Video for China Unicom’s Adoption of New Logo

　China Unicom announced the adoption of a new logo on March 28, 2006. The new logo takes red as master color, with black as a complement color. It continues to use red Chinese knot and spelling of China Unicom. The highlighted letter “i” which symbolize love or self makes the logo more human. East King Cultural produced a creative TV commercial let everything connected freely for China Unicom. The TV commercial was shown on CCTV show and later played in major business branches around China.

Video for Inspur Group’s Adoption of New Logo

　Inspur Goup announced the change of its logo which had been used for 23 years on March 18, 2006. The new logo replaces the image of triangle spindrift with English spelling of Inspur to prepare for global identification of corporation image. East King Cultural produced three TV short films for Inspur Group including opening audio visual, previous logo review and new logo explanation. TV short films were highlighted in the press conference for distinctive originality and perfect visual & audio effects.

Bayi Suzuki Cycling Team & Bayi Suzuki Triathlon