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Test Drive & Media Press Release
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Test drive and press release business, one of major businesses operated skillfully by East king cultural, is designed to service auto companies.
Test drive has become one of the most effective channels for auto manufacturers to promote sales in the era of experiential consumption. East King Cultural takes advantages of its rich media network for wide spreading of excellent driving experience. However, if poorly organized or lack of media participation, test drive events would probably fail to achieve marketing effects for auto brands. We are much aware of that, so we organize media reporters, usually fans of certain car models themselves, to participate test drive. His/Her personal driving experience would certainly make the news reports written by them more vivid, more accurate and more persuasive in increasing influence of new car models.
East King Cultural sets up a complete system for test drive media liaison, media daily test drive, test drive vehicle management and press release monitoring. We have a full list of automotive media, excellent article writers and experienced organizing team for test drive activities. East King Cultural will provide more convenient, professional, far-reaching and cost-effective test drive service compared with those organized by auto manufacturers or 4S shops. |
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- Imported with original packaging
- Real 4X4 Off-road Vehicle
- Off-road Competitor
- A Must Buy Off-road Vehicle in 2009
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| Market Research on Exchanges between China and Japan in Cultural Industry |
 Suzuki China off-road vehicle test drive was held in Tianmu Auto Park, Shanghuang Town, Liyang, Changzhou, Jiangsu on August 31, 2007. Distributors, clients and media reporters from Hangzhou, Nanjing and Changzhou attended the test drive.
All distributors present at the event participated test drive for Grand Vitara and JIMNY. 90% of distributors experienced the excellent performance of the two off-road vehicles under the guidance of professional drivers, which helped further enhance the understanding of these two imported original car models.
A customer, driving his own car from Changzhou to attend the test drive activities, showed high appreciation on Grand Vitara. He added that Grand Vitara is superior to the car he owned. We are informed from Du Zhonghua, manager of Changzhou Lianchuang Suzuki 4S shop that a customer from Changzhou made a reservation for JIMNY on the same day. It is reported that influence of Suzuki China test drive has surpassed similar activities organized by Mercedes-Benz in Changzhou. |
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| Meat Chains Market Research |
 Suzuki China off-road vehicle test drive was held in Rose Lake Auto Park, Liguan, Linyi, Shandong on July 7, 2007. Visitors were more than 180, including media reporters from Linyi, Jinan, Qingdao and Weifang as well as potential customers.
By on-spot illustration and personal experience, media reporters and potential customers got a better understanding of excellent performance by Grand Vitara and JIMNY. Suzuki brand awareness was promoted during the interaction between Suzuki and its customers. A potential customer from other places to participate the test drive said that he would go to Suzuki 4S shop in Linyi for car purchase immediately after his test drive experience. The test drive helped to promote Suzuki auto sales in Shandong market.
Many media reporters and potential customers present at the test drive were surprised by excellent performance of Grand Vitara and JIMNY, since they had always recognized Suzuki as compact car only. What we heard most is “It is amazing that Suzuki gets such an excellent car model.” or “JIMNY is fantastic.” |
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| Current Situation and Investment Strategy for Domestic Biodiesel Industry |
 Suzuki China off-road vehicle test drive for Beijing stop was held in Jingang Auto Park of Shunyi District from January 12 to 12, 2007. Among the 30 visitors were seven TV media, seven print media and five internet media, which brought great media effect.
All media present reported the event for several times. TV report duration totaled 12 minutes and 13 seconds, 23 pages of newspapers and magazine reports and 17 web pages of internet media reports. |
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| Suzuki Press Release Collection |
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| Suzuki Motor Media Test Drive |
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| 2009 Suzuki China Business Discussion |
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| 2008 Beijing Auto Show |
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| 2008 Tokyo Auto Show |
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| 2008 Guangzhou Auto Show |
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| Grand Vitara Release & Test Drive in Changzhou |
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| Suzuki Electric Vehicles in Care & Rehabilitation Expo China 2007 |
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| Suzuki China Advertising during Olympic Games |
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| Ma Xiaoxu Endorsing Suzuki JIMNY |
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Bayi Suzuki Cycling Team & Bayi Suzuki Triathlon |
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| “Charming Suzuki Touring around China” Road Show |
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| Overall Planning for China Weather TV News Programs |
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| TV documentary Meteorology China |
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| Chat Room in Beijing Hosted by Shandong TV |
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| Video for Achievements of Intellectual Property Rights Protection, Ministry of Commerce |
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