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Media Strategy & Advertising Business |
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Media is an effective medium for business advertisement marketing. Communication effects differ from each other the characteristics of the media as well as its coverage. It also differs greatly on advertising fees. We would like to help you achieve best marketing effect with least advertising fees. Therefore, we suggest you to select our media strategy and advertising services.
Media strategy service provided by East King Cultural includes full service from media monitoring, competitive advertisement monitoring and media assessment to media selection etc, offering guidance for your advertising plan.
Based on our insights into advertising, we advocate accurate and diversified advertising. We will save your advertising cost with our good relationship with various media, familiarity with media buy procedures and rules and competitive advertising price quotation acquired by our long-term integrity and a favorable number of businesses. |
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Suzuki China Off-road Vehicle Advertising |
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| Suzuki China Investment Co., Ltd officially introduced the two off-road vehicles JIMNY and Grand Vitara which sells well around the world into Chinese market. In view of market positioning for the two cars models, East King Cultural selected a group of mainstream media and professional auto media to publicize them, which helped these two imported cars find their market in China. |
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Two new car models were introduced to China in 2007. In order to enlarge their popularity, we put the advertisement on CCTV-2 and CCTV-5 targeting at rising wealthy people and sports fans.
We gained rights to name Football Night TV show hosted by CCTV-5 in Olympic year of 2008. High ratings contributed to good publicity with 30 million Yuan advertisement fees. |
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We took advantages of our own strengths to provide our customers with free print advertisement in gymnasiums. The advertisements covered over 40 medium and high grade gymnasiums in Beijing and Tianjin, and were handed out with 200,000 class schedules of gymnasiums. The print advertisements were well received by targeted consumers.
We offered the advertising and production service to our customers for free. They felt grateful for the benefits they had got. |
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4×4 Magazine
 4×4 Magazine is a leading four wheel drive magazine in China. The magazine cooperates with copyright owners of world’s famous off-road vehicle magazines to advocate a quality and healthy lifestyle to Chinese off-road vehicles fans or off road trekking fans. It is well recognized by off-road vehicle professionals and their readers with its professionalism and practicability.
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Auto and Sports
 Auto and Sports started publication in January, 2005. Sponsored by China Auto Press, the magazine belongs to People’s Daily. It is the first magazine to combine auto sports, auto tests and auto refitting.
Auto and Sports, a leading auto sports culture magazine, introduces latest information about automobile from PRIMEDIA owned magazines like EUROPEAN CAR, SPORT COMPACT CAR and IMPORTTUNER.。
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Overlander 4WD
 Overlander 4WD;Overlander 4WD is a leading off road vehicle monthly magazine published by Australian Federal Publishing Company for 30 years.
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Top 4×4
 Top 4×4 is the first auto magazine published in China targeting at off road vehicle and SUV. The magazine includes information about off road vehicles, SUV technology, off-road trekking culture, events and products. It also combines knowledge of off road vehicles, sports culture, application, car purchase and fashion. Top 4×4 boasts of an editor team which is professional, mature and enthusiastic. They rely on extensive media and manufacturer resources from home and abroad to ensure a diversity of distribution channels. With a wide coverage, the magazine enjoys good reputation among off-road fans and readers with good tastes or high income. It is a male magazine of high readability and was well recognized by readers even as a supplement.
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| Suzuki Press Release Collection |
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| Suzuki Motor Media Test Drive |
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| 2009 Suzuki China Business Discussion |
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| 2008 Beijing Auto Show |
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| 2008 Tokyo Auto Show |
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| 2008 Guangzhou Auto Show |
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| Grand Vitara Release & Test Drive in Changzhou |
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| Suzuki Electric Vehicles in Care & Rehabilitation Expo China 2007 |
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| Suzuki China Advertising during Olympic Games |
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| Ma Xiaoxu Endorsing Suzuki JIMNY |
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Bayi Suzuki Cycling Team & Bayi Suzuki Triathlon |
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| “Charming Suzuki Touring around China” Road Show |
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| Overall Planning for China Weather TV News Programs |
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| TV documentary Meteorology China |
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| Chat Room in Beijing Hosted by Shandong TV |
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| Video for Achievements of Intellectual Property Rights Protection, Ministry of Commerce |
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